Gamification for Growth Hackers : Thought Process

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25th March 2020

A beautiful morning and three days into the nationwide lockdown.

I got up at 7:30 AM and saw a notification on my phone that two buildings had been abandoned in my city due to fire.

I felt terrible because I was the mayor of the city in the game SimCity.

It was my responsibility to keep the citizens safe.

This is how I realized the real power of Gamification.

What is Gamification?
Simply put, Gamification is the act of making something game-like.

Today, we can see it in every aspect of our lives. Be it education, work, marketing, scientific research, and more –

For instance, A platform for GMAT tests increased the participation of students by 370% using Gamification.

And then 70% of the major employers are already using gamification to enhance performance and training at their companies according to Engagement Software Association.

Also In 2011, Gamification led to a breakthrough in HIV research. Gamers playing a protein-folding game called Foldit have helped unlock the structure of an AIDS-related enzyme within three weeks that the scientists could not do for a decade.

And the list goes on.

Growth Hacker’s Approach

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Gamification for Growth Hackers : Thought Process

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