25th March 2020
A beautiful morning and three days into the nationwide lockdown.
I got up at 7:30 AM and saw a notification on my phone that two buildings had been abandoned in my city due to fire.
I felt terrible because I was the mayor of the city in the game SimCity.
It was my responsibility to keep the citizens safe.
This is how I realized the real power of Gamification.
What is Gamification?
Simply put, Gamification is the act of making something game-like.
Today, we can see it in every aspect of our lives. Be it education, work, marketing, scientific research, and more –
For instance, A platform for GMAT tests increased the participation of students by 370% using Gamification.
And then 70% of the major employers are already using gamification to enhance performance and training at their companies according to Engagement Software Association.
Also In 2011, Gamification led to a breakthrough in HIV research. Gamers playing a protein-folding game called Foldit have helped unlock the structure of an AIDS-related enzyme within three weeks that the scientists could not do for a decade.
And the list goes on.
Growth Hacker’s Approach