Going Viral with a Referral Program: Role of Micro-influencers, Payout Challenges, Monetization (Part 3)

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“This is the third and final post in the series of three blog posts on the AppBrowzer’s Viral Referral Program.

Do you want to see how going viral looks like? Have a look at this.

As you can see in the heatmap, users were downloading and using AppBrowzer from all over India. I was especially surprised to see users from Jammu & Kashmir. I was like — “how did we reach there?”

The answer to that question lies in understanding the segment of Micro-influencers in India.

Micro-influencers as an acquisition strategy
I had no idea about micro-influencers and their network until May 2018. While interviewing for the position of marketing manager — I learned how he has helped few popular mobile app companies to reach out to Indian YouTubers (with 10,000 to 1 lac subscribers) and get them to review the apps on their channel.

The strategy looked appealing to me. These YouTubers also had telegram channels with a very good subscriber base. However, I was concerned about the quality of users as these were run by school/college students, working professionals from Tier-2 and Tier-3 cities.
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